American National | From Sorta to Simplified

For this one, American National and The Writer’s Room wanted to make retirement planning feel less overwhelming—and a lot more approachable. So we leaned into simple, everyday objects to tell the story.

Client:

Agency:

The Writer's Room

Director:

Video Type:

Commercial

Behind the Scenes

Director

Joe Ramos

Joe moved to the Midwest for the outdoors, but interpersonal storytelling is where he shines. A cinematographer who pushes for more than just 'teal and orange', he challenges both visuals and theme with fresh perspectives.

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Gear Used

Specialty Services

Credits

Client | American National
Senior Multimedia Producer - American National | Christopher Johnson
Agency | The Writers’ Room
Creative Director | Jeff Houghton

Graphic Designer | Claudia O’Steen