Fried Design Co.

Fried is more than just design. Their work is loud and reaches further than just shapes and lines. We wanted to highlight that loudness with this reel. To show more than just illustrations and animations we added in photos from Starboard and Port, as well as filming specific scenes that matched the illustrations and brands that they had thought up.

Client:

Agency:

Director:

Josh Pfaff

Video Type:

Commercial

Behind the Scenes

Director

Josh Pfaff

Director of Photography at heart, Director by accident. Josh has been directing for Locke and Stache, whether accidentally or intentionally, from the beginning. His focus on story and aesthetic are intensified by his intentionality with every small detail. Josh is skilled at collaborating closely with both client and talent to bring to life stories that matter.

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Gear Used

Red Gemini

Hive Lighting

Angenieux EZ-1 and EZ-2 FF

Litegear

Specialty Services

Credits

Director: Josh Pfaff

Producer: Austin Elliott, Bri Mathews

Director of Photography: Joe Ramos

Editor: Logan Triplett

Production Designer: Kaylinn Clotfelter

Sound Design/Score: Colton Jackson

Camera Operator: Chris Olson

Colorist: Joe Ramos

VFX/Graphics Animation: Logan Triplett

Gaffer: Garrett Smalley